Today, you’ll find out how to set up your brand for success, in three steps. Best way To Create your Brand
Step #1 – Create Your Branding Strategy
A strong, well-defined brand will make growing your company much easier.
But what makes a strong brand?
Typically, what makes a brand great isn’t just one amazing thing—it’s a combination of several.
This is where most people get it wrong.
Your brand strategy has to be aligned with your business objectives (the reason WHY you exist), your target clients, your products and services, and your USP.
To put this in perspective, consider Ikea.
While they’re definitely not a small startup, they perfectly exemplify a strong brand.
Why? Because they’re known for their low prices, giant stores, customer experience (cheap meatballs and set-up room displays!), and innovative products.
Ikea’s brand is more than just a blue and yellow logo.
JUST as Nike is more than a tick.
Step #2 – Develop a Brand Identity
The fun part is developing your brand identity (and what I specialize in).
You’re going to need a:
- Logo – a symbol representing your business
- Tagline – a short & sweet motto
- Visual Aesthetic – a consistent color palette, fonts and design style
- Voice – The tone, vocabulary and syntax of your brand
Got these set up?
Start building the rest of your brand’s collateral…
eg. your website, social media graphics, packaging and stationery.
Don’t have a logo or brand set up?
You’re probably wondering “how much for a logo?“. I’ve got you covered!
Step #3 – Implement, track, and adjust
No brand is set in stone. Overtime, you may want to update it or do a complete re-branding strategy.
Your clients, new emerging technology and the ever evolving economy will dictate what you should do next.
Do you have any logo or branding needs?
Hit “reply” and let me know.
A testimonial from a recent client:
“Everything you have created for True Talk Media Group is absolutely gorgeous and we cannot thank you enough.
You’ve gone the extra mile at every turn and the result is a brand and website that exceeds our wildest expectations.
You provided the service and professionalism of a full-service agency even though you are a sole freelancer. We’d recommend Just Creative to anyone; you’re affordable enough for a startup and talented enough for a large company with deep pockets.
Thanks Jacob, for listening to our needs and going above and beyond contract.”
- James Peter True Talk Media Group